Consumer Profile

Social Class
A / B - 79%
B / C - 21%

Average expenditure
BRL 140.00

Average mall visit
82 minutes for purchases and 156 for leisure and/or movies.

Food court

39% of the visitors attend the food courts.
Average expenditure - BRL 23.00.

Movie theaters

81% of the customers have the habit of attending mall movie theaters.

Consumption

45% of the customers buy something when visiting the mall.

A survey performed by ABRASCE – Brazilian Association of Shopping Malls – in March of 2009, a universe of 3,213 interviews in six Brazilian capital cities: São Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Porto Alegre and Salvador.